Friendly, popular and effective!
By contrast a Google search of coaster advertising gets 47 million hits; billboard advertising gets 110 million hits.
And no wonder: beer mats, beverage coasters and or advertising mats are friendly (75 % of consumers rate them a non-intrusive advertising medium); they are popular (45 % of all visitors to licensed premises take them home with them) and they are convenient to use. After all, billboards are a bit bulky to slip under a glass in a beer garden or save insects from drowning...
And that is not all. Beer mat advertising fits seamlessly into a sociable evening out. Sometimes it may get people talking during speed dating, it may be used by patrons to keep track of their drinks or it may simply tell a joke or recount the character traits of a given zodiac sign.
Use the promotional coaster as:
- A medium with great reach for a low contact price:
One promotional coaster reaches an average of four people per day: taking wastage into account, 100 beverage coasters can generate up to 6,000 contacts a month - Set an impulse in direct context to the surroundings, trusting to the fact that customers like to take their beer mats home with them as mementos
- Low wastage of our beer mats through precise distribution control in the catering industry