51 % of consumers would be happy to see more advertising on them, 48 % read what is printed on them and 45 % pocket them because they find them useful, fun, sexy or otherwise appealing (source: Swift Research Ltd., ‘Creative Brand Communications with Coasters’). That’s the coaster for you!
And when they’re from The KATZ Group, they’re also the product of a world market leader, premium quality and ‘made in Germany’ from A to Z.
To find out what else the coaster can offer for your direct marketing, interaction and contact numbers, just click here:
And yes, of course we know that breweries number among the biggest of all branded product manufacturers, and as such they are dependent on managing their brands stringently and at a high level. Whether you call it a coaster or a beer mat, it is an integral part of beer culture!