Katz customers worldwide have recognised the power of the coaster medium as an essential advertising tool. The coaster offers brand owners the flexibility to communicate directly with consumers in a number of environments, from large mass market stadia to the more intimate and local family pub.
Because coasters are synonymous with gatherings and events, social interaction between people in a positive and primarily ‘out of home’ environment, brand owners can tightly target a specific message to a carefully selected, targeted audience. Consumers are familiar and comfortable with the medium and as well as appreciating the practical benefits of coasters in location, they are increasingly aware of the medium as a form of both entertainment and information.
The coaster medium represents a direct opportunity to collect data, to drive consumers to the brand website, to text a response, to a competition entry point, to promote and drive sales, to inform of new product launches and much, much more. And with 74% of consumers responding positively to the medium, viewing it not as an intrusion, but as a young, relevant and original form of advertising, the scope for brand owners is unlimited. What makes the medium unique is the tactile ‘take away’ opportunity coasters offer.
The Katz Group have a state of the art creative and production studio which works closely and creatively with the brand team, to develop highly innovative, bespoke campaigns for clients, designed to generate optimum response rates, reflecting the specific brand message.
When deployed as a support medium the coaster can develop the reach and impact of mainstream media - broadcast, outdoor and press campaigns. This ambient medium offers brand owners and agencies a low unit cost, tactical opportunity to extend and strengthen the consumer relationship.
