Our commitment to on-going consumer and trade research demonstrates Katz’ dedication - both to achieving the best results for our business partners whilst retaining our position as the world’s leading provider of coasters. Our comprehensive and on-going research programme has led to the following key facts. The Katz Group have invested in extensive research studies and surveys across Europe, to evaluate the success and potential of the coaster medium.
What all of our research studies demonstrate is a flexible, high impact, enjoyable advertising channel - one which can extend the reach and message for brand owners.
With research during the third quarter of 2007 being conducted on a pan – European basis, we will keep you notified of changes and developments in trends and perceptions for this powerful medium.
Top Six Research Findings
70% of Interviewees tell us the coasters are not intrusive, and 65% describe this advertising medium as appealing.
53% of respondents find the messages conveyed on coasters as original, and 62% found the messages to be positive.
60% of young people find coasters entertaining and eye catching over 50% of respondents will take a coaster home with them at the end of the event, either to use or to display.
83% of respondents tell us that Coasters are a great place to advertise, with 50% claiming a coaster is a great place to advertise holidays & travel, 36% looking for ads for white goods, and over 30% looking for ads for clothes.
For one mobile phone brand, and a leading beer brand, the most recent research recorded unprompted brand recall of 18% and 19% respectively.
