As world market leaders, the Katz Group remains committed to on-going New Product Development and Innovation. To be able to deliver high levels of product differentiation at the Point of Purchase, the research and development teams at Katz recently recommended investment in new litho printing facilities.
To maximise our ability to create high impact, original solutions for brand Point of Purchase communications, the Katz Group retains a highly sophisticated graphic design and artwork studio. Our design team work with all our customers and harness the latest in manufacturing and printing technologies to offer unique products with High Added Value (HAV).
This range includes:
Holographic Coasters
Integrated CDs
Scented Products
Luminescent Inks
Scratch Off and Scratch and Win Devices
Postcard Coasters
Jigsaw Coasters (individual and collectable)
Decoder Message Mats
Air Fresheners
The different coaster concepts allows the brand owner or agency to promote a specific consumer response. For example, the medium can prompt a call to a premium or lo-cost phone number, to log onto and register on a website, or to send a text, to enter a brand competition and much more.
Each of these consumer responses offers the opportunity for the collection of valuable consumer data, both contact details and behavioural information.
